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High-Quality Legal Content That Ranks on Google, Local Search, and the New Wave of LLMs

The content on your website matters. I'm here to help you develop a plan that fits your goals and budget, then flawlessly execute. Don't waste your money on Pay-Per-Click campaigns that go nowhere. Invest in SEO for longterm growth and law firm leads. 

Law Firm Content Writing Services

I've been helping solo lawyers and law firms rank for nearly a decade. My clients still work with me because they get the same or better results as working with a larger law firm marketing agency, at half the cost! 

Monthly Bloging Subscriptions

I craft unique, engaging, and locally informative blog posts that help your firm stand out as a pillar of knowledge in your city and rank on search engines and LLMs.​

Law Firm Website Content

Whether you're firing up an entirely new website or you're ready to refresh outdated content, I can help. I offer:

  • Homepage & Practice Area Content 

  • About Us & Contact Us Pages​

YouTube SEO Content 

YouTube is becoming a real gamechanger in the content world. If you already have a channel, but need your content optimized, I can help with that. â€‹â€‹

Law Firm

Meet Brandon — Your Legal Content Writer


I’m Brandon, a certified data analyst, veteran SEO strategist, and solo legal content writer with more than two million published words to my name. Most of the time I work alone so you deal directly with the writer, not an account manager.

 

When projects demand extra muscle (i.e., video scripts, custom graphics, deep-dive research, etc.) I bring in a tight circle of trusted partners I’ve vetted personally. The result is boutique service with enterprise-level polish.

 

What a Legal Content Writer Really Does


Legal content writing is equal parts scholarship and persuasion. I translate dense statutes and case law into plain-English resources—practice-area pages, law firm blog posts, white-paper-style articles—that hit two targets at once:
 

  1. Comply with ethics and jurisdictional advertising rules.

  2. Rank in Google and surface in today’s AI-powered answer boxes.
     

Every project blends human insight with AI research so the copy reads naturally while still earning top marks from search engines and modern LLMs.
 

My Human-Led, AI-Assisted Workflow

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  1. Strategy
    I build a keyword roadmap and content calendar that match your practice goals, whether family law, criminal defense, or corporate compliance.
     

  2. Research
    Competitive gaps, user intent, and emerging AI tools all feed the brief. I check every jurisdictional guideline so the copy stays on the right side of bar rules.
     

  3. Drafting
    I write each sentence from scratch, using AI only for data collection and idea generation. Citations and legal authority are triple-checked.
     

  4. Optimization
    Schema markup, local signals, and EEAT elements turn good prose into high-performing legal SEO content.
     

  5. Publication
    Need hands-off service? I can upload to your CMS, add internal links, and queue Google Business Profile posts.
     

  6. Monitoring
    Custom dashboards track SERPs, local three-packs, and LLM answer cards so we can pivot before rankings slip.

     

Practice-Area Depth, Jurisdiction Precision


I've crafted content for just about every practice area imaginable, including but not limited to:
 

  • Family Law – empathetic tone, child-centered language.

  • Personal Injury – verdict statistics woven into relatable stories.

  • Criminal Defense – urgency cues plus on-point case citations.

  • Real Estate – escrow, title, and zoning explained in plain English.

  • Employment Law – policy explainers and compliance checklists.

  • And many more! 
     

Smart internal linking builds authority across every practice area while honoring local advertising restrictions.
 

Why Firms Choose a Freelancer Like Me

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  • No assembly-line content: People-first writing with data-backed strategy.

  • Scalable help on demand: One landing page or a hundred, your call.

  • Built-in compliance: ABA marketing guidelines inform every draft.

  • Education hub: Clients get ongoing tips on AI tools for lawyers, law practice management software, and more.
     

Ready to Strengthen Your Law Firm Content?

 

Whether you need fresh legal blog writing, a full SEO campaign, or a single practice-area page that converts, I’m ready to help.
 

Contact me today to:
 

  • Publish AI-informed, human-crafted articles clients trust.

  • Improve rankings with targeted legal SEO content.

  • Dominate local search and voice-assistant results.

  • See clear ROI with no hidden fees.
     

Let’s elevate your law firm content—one meticulously crafted word at a time.

Legal Content Writing FAQ

1. What does a legal content writer do?

I turn complicated statutes and procedures into clear, engaging copy: blog posts, practice-area pages, articles, and marketing pieces that help law firms attract and convert clients while staying compliant with advertising rules.

2. How is your service different from generic copywriting platforms?

You will work directly with me, not a rotating cast of anonymous writers. I bring a decade of legal-sector experience, handle every draft myself, and loop in trusted professionals only when a project’s size demands it. The result is consistent voice, tight quality control, and content that speaks the language of both readers and search engines.

3. Which practice areas can you cover?

I routinely write for family law, personal injury, criminal defense, real estate, employment, business, estate planning, and other specialties. If you have a niche matter, just let me know—I will research the jurisdiction and deliver copy that fits.

4. Do you create jurisdiction-specific content?

Yes. I review state statutes, local rules, and bar marketing guidelines so each piece is accurate, compliant, and locally relevant.

5. How long does a typical project take?

Standard turnaround is five to ten business days for a batch of pages or blog posts. Need something sooner? Rush service is available for an added fee.

6. Can you help improve our Google Business Profile rankings?

Absolutely. I write location-rich copy, craft profile updates, and build internal links that boost visibility in the local pack and organic results.

7. Will the content also appear in AI chat answers?

I structure headings, entities, and schema so large language models can parse your expertise and quote your site when users ask legal questions in conversational search tools.

8. Will I see a metrics dashboard?

I do not maintain a live dashboard. Monthly subscribers receive a concise performance update every quarter that highlights rankings, traffic shifts, and next-step recommendations.

9. How many revisions are included?

Two rounds come standard. Most projects finalize after the first set of tweaks, but I keep refining until the tone and details feel right.

10. Do you use AI?

There is no digital company on the planet that avoids AI entirely. The real question is when and how AI is used. I employ AI for competitive research, keyword discovery, topical mapping, unique data pulls, first-draft generation, fact-checking, and to create supporting assets like avatar videos or narrated slide decks. Every final word you publish, though, is reviewed, edited, and approved by me.

11. How do you price your services?

Projects are quoted up front based on word count, research depth, and timeline. No hidden fees, and no hourly surprises.

12. How do we get started?

Send a message through the contact form with your goals. I will schedule a quick call, outline a content plan, and provide a no-obligation proposal within two business days.

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